Richy Customs (a) ACTS: the creator is shown peeling tape off a custom-painted Nike Air Force 1 sneaker, revealing the final design. This is a demonstration of the creator's professional sneaker customization service. Removing the brand name would change the video as it identifies the service provider. Nike (b) APPEARS: the brand logo is visible on the sneaker being customized. Removing it would not change the fact that this is a customization service video.