Support local

@mitchocochip

180.7K followers · usually 4.0K views a post

Views

299.1K

Likes

8.8K

Comments

341

Shares

287

SoundTikTok sound · original sound - IG mitchocochip ° STRONGGIRLTM

View velocity

+48.8K views over 7.8d · ~6.3K/day · 7 observations

Promoted product

stronggirlstronggirltm.com

Strong Girl tm

Why it worked

The video taps into the 'support local' and 'buy Filipino' sentiment, which resonates strongly with audiences. By highlighting the personal impact of the business on a specific family, it creates an emotional connection and a compelling reason for viewers to support the brand.

Summary

The creator showcases her brand's bags and backpacks, emphasizing that they are designed and made in the Philippines by local artisans. She highlights the positive impact of her business on the family of one of her workers, explaining why she is passionate about continuing to produce these items locally.

Structure

1Addresses comment about brand origin
2Highlights bags are designed and made in the Philippines
3Shows tote bags and backpacks
4

Original caption

Replying to @jpascual452 stronggirltm made in the Philippines by Filipinos ♥️ support small local businesses 💕

More from @mitchocochip

Product placement

stronggirl: acts - the creator is showing off bags and backpacks from this brand, discussing their quality and origin. Removing it would change the video's topic. Bea: appears - mentioned as the owner of the brand, but not an active participant. Removing her name would not change what happens in the video.

On-screen text

Reply to @jpascual452 Support local stronggirl is well thought of. Every star is considered. Basha is made in china ? correct me if im.wrong :) and im not buying it as premium only because Bea owns

Transcript

Support local stronggirl is well thought of. Every star is considered. Basha is made in china ? correct me if im.wrong :) and im not buying it as premium only because Bea owns No hate to bash and the brand that she owns. Hello. I am here to talk about my brand. And yes, if you're going to ask me all of my bags go as here in the Philippines. They are designed here by my brand. And yes, they are made here as well. None of my bags are ordered from China. From the tambak tote to the exact to all of the backpacks, guys, go as here. They are designed here by my brand. And yes, they are made here as well. All of this, these are made by a Filipino. Specifically Kuya M and I love him. And that is also one big reason why I cannot stop producing these backpacks because not only is it my small business, I also support an entire family. Ever since I started these bags, Kuya M had one child. Now he has three. And that is why I cannot stop. Because not only am I supporting Kuya M, I am also supporting his family. And yes, I know that is just one Filipino family. For me, it's okay that it's just one. As long as lumalaban na batas. All of my backpacks from the extra large to the medium to the large, all of these, these are made here. All of this, these are made by a Filipino. Specifically Kuya M and I love him. And that is also one big reason why I cannot stop producing these backpacks because not only is it my small business, I also support an entire family. Ever since I started these bags, Kuya M had one child. Now he has three. And that is why I cannot stop. Because not only am I supporting Kuya M, I am also supporting his family. And yes, I know that is just one Filipino family. For me, it's okay that it's just one. As long as lumalaban na batas.