Daily Mail We've officially entered the 'late 2020s'

@dailymail

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SoundTikTok sound · original sound - he4rtoverlays

View velocity

+3.7M views over 3.4d · ~1.1M/day · 4 observations

Why it worked

The video leverages a relatable sentiment about the passage of time and the feeling of a decade ending sooner than expected, using contrasting imagery to evoke emotion and thought.

Summary

The video uses a graphic from the Daily Mail stating that September 1st marks the beginning of the 'late 2020s'. It shows images of people celebrating with sparklers, a crying woman, and a pile of old watches, all overlaid with the same text.

Structure

1New Year's Eve celebration with sparklers
2A woman crying
3A collection of old watches
4The Daily Mail graphic stating 'We've officially entered the 'late 2020s'

Product placement

Daily Mail: APPEARS - a news outlet's logo and name appear on screen. Removing it would not change what happens in the video.

On-screen text

Daily Mail We've officially entered the 'late 2020s'

Original caption

September 1 marks the point when 2026 officially feels like the late 2020s - and suddenly the end of the decade doesn’t seem so far away. Britannica places the late 2020s from September 2026 onward, based on dividing the decade into three equal periods of 40 months. That means we’ve officially entered the final third of the 2020s, with 2030 now much closer than anyone would probably like to admit 😭 #2020 #time #viral