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Why it worked
The video taps into a relatable experience of impulsive decisions and the long-term consequences, creating curiosity about the outcome of a 'dumbest tattoo ever' and its advertised fading.
Summary
The creator shares a yearly check-in on a tattoo they got four years ago, which was advertised to fade completely within 9-12 months. They reveal the tattoo, a chicken on a skateboard, and note that it is almost gone, expecting it to disappear in another year or two.
Structure
1Introduction of a regrettable tattoo
2Explanation of the tattoo's promised fading
3Yearly check-in after four years
4Reveal of the tattoo's current state
5Observation of the tattoo's near disappearance
On-screen text
Four years ago, I got the
dumbest tattoo ever
because I was told and
advertised to
that it would fade completely
in 9 to 12 months.
It is time for my
yearly check in.
So now, 4 years later, let's see
how it looks.
^the before
It's a chicken on a skateboard.
And it is almost gone. Maybe
one or two more years.
Transcript
Four years ago, I got the dumbest tattoo ever because I was told and advertised to that it would fade completely in 9 to 12 months. It is time for my yearly check in. So now, 4 years later, let's see how it looks. It's a chicken on a skateboard. And it is almost gone. Maybe one or two more years.
Original caption
Time for my yearly check-in on the dumbest tatto ever! Now that I see the before pic I kind of want to make him permanent… his name is Maurice 🥰 #ephemeraltattoo #tattoo #badtattoo