Unboxing my Tory Burch Charlie bag dark cocoa 🤎🍂👜

@lauri__b

135.0K followers · usually 21.4K views a post

Views

1.9M

Likes

175.3K

Comments

1.1K

Shares

29.6K

SoundTikTok sound · original sound - solanainfo

Promoted product

Tory Burch Charlie Drawstring Shoulder Bag

Visit Tory Burch to shop for Women’s Clothing, Dresses, Designer Shoes, Handbags, Accessories & More. Enjoy Free Shipping & Returns on Every Order at ToryBurch.com.

Why it worked

The video leverages the popularity of unboxing content and a recognizable luxury brand to create engaging, aspirational content. The inclusion of a personal recommendation and direct contact for a sales associate adds a layer of trust and exclusivity.

Summary

The creator unboxes a Tory Burch Charlie Drawstring Shoulder Bag in dark cocoa. She shows the packaging, the bag itself, and its features, and provides contact information for a sales associate who can help viewers purchase it.

Structure

1Unboxing the Tory Burch bag
2Revealing the bag
3Showing the bag's details
4Providing purchase information

Product placement

Original caption

Unboxing the viral Tory Burch🧸🍂👜— Charlie Drawstring Shoulder Bag in dark cocoa 🤎 @TORY BURCH | Link in my bio LTK🔗 black & white color are available!👀 My SA @Vanessa Callaghan found for me this color at Tory Burch at The Mall at Millenia in Orlando, contact her to check availability and let them know Lauri sent you! ✨ #toryburch #charliebag #toryburchcharliedrawstring #bagunboxing #shoulderbag