Why it worked
The content relies on highly relatable, low-friction humor that targets a specific niche community (#BookTok), encouraging high engagement through shares and comments from readers who identify with the scenarios.
Summary
A slideshow of humorous memes related to the reading experience and book collecting habits. The creator shares relatable scenarios about reading, plot twists, and the struggle of maintaining a 'to-be-read' pile.
Structure
- 1Introduction to book-themed memes
- 2Relatable reactions to reading habits
- 3Humor about book spending and TBR piles
- 4Closing on emotional reactions to book endings
On-screen text
MEMES ONLY READERS WILL UNDERSTAND PART TWO
@readwithmegan
ME WHEN SOMEONE SAYS “RELAX, IT’S JUST A BOOK”...
@readwithmegan
ME KNOWING WHAT HAPPENS IN THE BOOK SOMEONE IS READING
@readwithmegan
WHEN SOMEONE ASKS WHAT THE LAST BOOK I READ WAS ABOUT
@readwithmegan
ME TO THE IMAGINARY AUDIENCE WHEN THE PLOT TWIST HAPPENS
@readwithmegan
ME WHEN I REALIZE THERE ARE STILL 100 PAGES LEFT BUT EVERYONE IS IN LOVE AND HAPPY
@readwithmegan
ME SPENDING ALL MY MONEY ON BOOKS
@readwithmegan
MY TBR
A BOOK THAT JUST REPLACED
@readwithmegan
“READING BEFORE BED IS SO RELAXING”
ME AT 2AM:
(SCREAMING)
@readwithmegan
WHEN THE BOOK DOESN’T HAVE A HAPPY ENDING
After all we’ve been through...