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Hook
Co-worker: This is the first time I've seen you smile at work, what's up?
@william.radl
4.1K followers · usually 2.1K views a post
Views
158.8K
Likes
10.7K
Comments
16
Shares
8.8K
Why it worked
The video uses a relatable meme format and a common sentiment (wanting to quit a job) to create humor and engagement, resonating with a broad audience.
Summary
A mechanic is asked by a co-worker why they are smiling at work, and they reveal they are about to quit. The video uses a popular meme format to convey the sentiment.
Structure
- 1Co-worker asks about the smile
- 2Mechanic reveals they are quitting
- 3Meme overlay adds humor
On-screen text
Co-worker: This is the first time I've seen you smile at work, what's up?
Me: I'm about to quit.
Transcript
Made it through the struggle. Got it off the muscle. Want it Gucci on my buckle. So I had it
Original caption
#mechanic #bluecollar #mechaniclife #apprentice #dieselmechanic
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