Why it worked
The video likely worked due to its relatable "outfit of the day" (OOTD) format, showcasing a popular and achievable style. The creator's confident presentation and clear display of the outfit make it easy for viewers to envision themselves in similar attire.
Summary
The creator showcases a business casual outfit, featuring a smocked top and black pants. She models the outfit with various poses and transitions.
Structure
- 1Introduction of business casual outfit
- 2Creator poses and smiles
- 3Creator turns to show back of outfit
- 4Creator poses with hands on hips
- 5Creator poses with hands near face
Product placement
RIHOAS-STORE (ACTS - the creator is wearing clothing from this store, implying it is a place to buy clothes. Removing it would mean the outfit has no source. This is promotional, as the creator is showcasing clothing from the store.)