Why it worked
The video likely performed well due to the visually striking transformation of the hair, showcasing a popular DIY beauty trend with vibrant colors and satisfying curl definition. The use of clear on-screen text to denote each stage of the process also aids viewer comprehension and engagement.
Summary
The video shows a person's hair being transformed through washing, styling, and applying a gel cast, resulting in vibrant, curly, multi-colored hair. The creator showcases the different stages of the hair styling process, culminating in a finished look.