softness > stiffness

The video effectively showcases a common hair problem (stiff, frizzy curls from hairspray) and presents a clear solution with a popular brand. The 'before and after' format, combined with the creator's relatable struggle and positive endorsement, makes the product desirable.

The creator demonstrates the Olaplex Shape Set Hairspray on their curly hair, showing how it provides hold without stiffness or stickiness. The video highlights the product's ability to control frizz and maintain soft, manageable curls.