the ultimate hold for any hairstyle 🤎

The video provides a quick and visually appealing demonstration of a popular hairstyle, with a subtle but clear integration of a branded product. The "before and after" of the hairstyle, combined with the use of a well-known hair product, likely resonated with viewers interested in hair styling and product recommendations.

The creator demonstrates how to style her curly hair into an updo, using Olaplex Shape Spray to hold the style in place. The video shows the process of gathering and pinning the hair, followed by a spray of the product to ensure the hairstyle's longevity.

Olaplex Shape Spray: ACTS - used to hold a hairstyle in place. Removing it would change the outcome of the hairstyle. It appears as a product being used by the creator. Olaplex: APPEARS - it is the brand name on the product being used. Removing it would not change what happens in the video, but it would remove brand identification.