all the girls at the beginning of September

The video taps into the relatable feeling of transitioning wardrobes for a new season, using common fall imagery like leaves and coffee to evoke a cozy aesthetic.

The video shows a person preparing for the beginning of September by selecting outfits. It transitions from showing folded jeans and sweaters to a mirror selfie of the person dressed in an off-the-shoulder sweater, jeans, and holding a handbag.