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Hook
CANDELABRO INCANTATO
@candelabro.incantato
25.1K followers · usually 6.8K views a post
Views
312.7K
Likes
19.1K
Comments
84
Shares
697
Why it worked
The video taps into the popular "cozy autumn" aesthetic and the trend of DIY crafts, particularly candle making. The use of a visually appealing pumpkin mold and the offer of a discount code encourage engagement and potential purchases.
Summary
The video demonstrates the process of making a handmade pumpkin-shaped candle. It shows the pouring of wax into a mold, the removal of the finished candle from the mold, and the preparation for pouring wax into a new mold with wicks.
Structure
- 1Pouring wax into a mold
- 2Removing a finished candle from a mold
- 3Preparing a new mold for candle making
- 4
Original caption
Making a handmade pumpkin candle for cozy autumn days. 🍂✨ Mold from Boowan Nicole 🤍 Use code INCANTATO10 for 10% off your purchase ✨ @nicolemould #candles #candlemaking #handmadecandles #SmallBusiness #pumpkin
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