Why it worked
The video taps into the popular trend of "food hacks" and "recipes you need to try," specifically focusing on a unique regional burger style that is visually appealing and likely to generate curiosity and engagement.
Summary
The creator demonstrates how to make Oklahoma-style onion burgers by placing thinly sliced onions on top of raw burger patties before cooking them in a cast iron skillet. The video shows the burgers being flipped, cheese being added, and finally, the assembled burgers being served with a side salad.