Why it worked
The video taps into a common frustration with expensive beauty products that have design flaws, creating relatable content that resonates with viewers who have experienced similar issues.
Summary
The creator is shown struggling with a lip liner from MERIT Beauty, which she states is expensive. She expresses frustration that sharpening it is not common sense and implies the product is being ruined by its design, leading her to discard it.
Structure
- 1Shows lip liner and cap
- 2Attempts to sharpen lip liner
- 3Expresses dismay at the product's design
- 4Shows the broken lip liner
- 5Implies the product is ruined and expensive
Product placement
MERIT Beauty lip liner (acts: used to apply makeup, but is shown to be broken and unusable, prompting a complaint about its design and cost; removing it would not change what happens in the video, as the video is about the product's failure)
On-screen text
Ruining my fav lip liner because sharpening it is not common sense. Merit please, these are expensive