SET SISTERS SAVE YOUR MONEY

@hopebaxter_

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SoundTikTok sound · original sound - hopebaxter_

Promoted product

SET SISTERS

Why it worked

The video taps into the desire for affordable fashion by offering a 'hack' to get a popular style at a lower price point. The creator's relatable tone and direct comparison of the products make the value proposition clear and compelling.

Summary

The creator shares a "hack" for finding more affordable versions of "SET SISTERS" brand micro fleece pullovers. She shows two pullovers, one red and one grey, highlighting that the cheaper versions lack the embroidered logo found on the more expensive ones, which she found on TikTok Shop.

Structure

1Introduction and hook
2Revealing the "hack" for cheaper fleeces
3Showing the red fleece and its lack of logo
4Showing the grey fleece and its lack of logo
5Explaining the cost savings and source (TikTok Shop)

Original caption

Better buy it before this video is removed 😅 just trying to help the girlies out!! #setsisters #microfleece #quarterfleece #pullover #setactive

More from @hopebaxter_

Product placement

SET SISTERS: ACTS - This is the brand name of the fleece pullovers shown in the video. The creator is showing them and discussing their value, implying they are for sale. Removing this would change what happens in the video. TIKTOK SHOP: APPEARS - The creator mentions getting the item from a "TikTok shop". This is a platform where items are sold, but the video is not demonstrating or promoting the platform itself. Removing this would not change what happens in the video.

On-screen text

SET SISTERS SAVE YOUR MONEY

Transcript

I'm begging this reaches the target audience. So where are the set sisters at? Because I've got some news to break to you. You might be thinking, oh my gosh, the quarter zip micro fleece from the Valentine's Day collection in the color verse. Where's the logo? I might have found the micro fleeces that they use, but for half the cost. Yeah, just doesn't have their embroidered logo right here. All the same. I literally got this off a TikTok shop. And if you don't believe me, oh my gosh, I also have the blush color. Without the logo because they didn't stop their logo on it and mark up half. Literally the same exact fleeces except for they're just not embroidered with the logo right here, tiny. Yeah, same fleece. You can get here on TikTok shop. So please don't spend $88 on the other one. Okay? I'm just the messenger. But yeah, there's a little hack for you.