When your favorite foundation decides to run out in the middle of filming

@ms.glennnn

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80.8K

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SoundTikTok sound · Saxophones getting louder - Sped Up

Promoted product

Enigma Beauty Ph foundation

Why it worked

The video taps into a common and relatable frustration for makeup users, especially those who create content, making it highly shareable and engaging.

Summary

The creator is applying foundation when it runs out, humorously lamenting the situation. The video uses on-screen text to convey the relatable struggle of a favorite product depleting during content creation.

Structure

1Creator prepares to apply foundation
2Foundation pump dispenses product
3Creator realizes foundation is running out
4Creator expresses dismay with on-screen text

Product placement

Enigma Beauty Ph foundation ACTS - it is dispensed from a pump bottle onto the creator's hand and applied to the face. Removing it would change what happens in the video.