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733Silent UGCOther hookLifestyle
Hook
choosing outfits with our eyes closed
@sashiischmeltzer
26.2K followers · usually 3.5K views a post
Views
2.6M
Likes
98.0K
Comments
295
Shares
7.4K
Why it worked
The video uses a relatable, low-stakes challenge format that encourages viewer engagement through curiosity about the final results.
Summary
Two women play a game where they pick out random clothing items from a store rack while their eyes are closed. They then try on the resulting outfits to see how they look.
Structure
- 1Introduction of the challenge
- 2Random selection of clothing items
- 3Trying on the outfits
- 4Final reveal of the looks
Product placement
Starbucks (appears on a cup, incidental, removing it would not change the video).
On-screen text
choosing outfits with our eyes closed
Original caption
had too much fun doing this 🤣 which was your fave @Tziporah #fyp
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