Why it worked
The video uses a surreal and humorous visual of a pigeon-person with human arms, combined with a relatable and slightly absurd question about pooping, to capture attention. The unexpected nature of the content and the clear call to action at the end for the Cantina app likely drove engagement.
Summary
A person in a pigeon costume with human arms walks out of a building, surrounded by paparazzi and security, and gets into a car. The video ends with a screen promoting the "Cantina" app, with options to download it.