Question I got asked probably the most was, does the water really work?

@sarahgalyean

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SoundTikTok sound · original sound - sarahgalyean

Promoted product

Nuface

Shop official NUFACE FDA-cleared microcurrent facial toning devices, serums & gels. Lift, firm, and contour at home with the #1 facial device brand in the US.

4 videos4 creators

Why it worked

The video uses a "myth-busting" and "unboxing" narrative to frame the product as an essential, high-performance tool while positioning cheaper alternatives as ineffective, which builds strong trust and authority.

Summary

The creator unboxes a package from NuFace and explains why using their specific Hydrating Aqua Gel Activator is superior to using generic "dupe" gels when using their microcurrent device. She demonstrates the device's lifting effects on her face to show the results.

Structure

1Creator addresses a common question about using water with her device.
2Creator unboxes a package from NuFace highlighting their "undupable" formula.
3Creator explains the science of microcurrent devices and the need for a conductor.

Original caption

Five years later and still loving my NuFace! But trust me, you need the right stuff to go with it—don't get duped! #nufacepartner #nuface #skincaredevice #microcurrent #skinresults @mynuface

More from @sarahgalyean

Product placement

(a) NuFace (the brand and its microcurrent device): the creator demonstrates using the device on her face, explains its function as a microcurrent device, and shows the immediate lifting results. This is the subject of the video. (a) NuFace Hydrating Aqua Gel Activator: the creator demonstrates applying it to her face as a conductor for the microcurrent device. This is the subject of the video. (a) Fruit of the Earth Aloe Vera Gel: appears as a "dupe" that the creator advises against using. (a) AquaSonic 100 Ultrasound Transmission Gel: appears as another "dupe" the creator advises against using. (a) Facial Oil: appears as another "dupe" the creator advises against using.

On-screen text

YOU'VE BEEN EXPOSED! TRADE THE DUPE FOR THE FORMULA DESIGNED TO DELIVER. DON'T GET DUPED

Transcript

Question I got asked probably the most was, does the water really work? It works for me. You are technically supposed to use a conductor gel. Um, I I just don't do that. Oh, isn't it just so funny when a brand holds a grudge? So NuFace sent me this giant box and we're going to see what's inside. You've been exposed. Trade the dupe for the formula designed to deliver. Using my NuFace was one of my very first viral videos. I've loved my NuFace for, gosh, probably five plus years now. We have a note. Sarah, you've been duped. The empty bottles are full of empty promises. When you swap in a dupe, you're also swapping out the formula engineered to help you unlock your best lifting results. NuFace Aqua Gel Activator is powered by our proprietary, impossible to dupe, IonPlex technology. This is the undupable NuFace Hydrating Aqua Gel Activator. Okay, but let me back up. What even is this stuff and what is a NuFace? It is a microcurrent device. It uses electric current to help exercise the muscles in your face. I like to say it's like sending your face to the gym. What does an electric current need? It needs a conductor. So that is what the Hydrating Aqua Gel Activator is. Think of it like an electric gua sha. Look at that little cheek pop right there and see that brow lift. Even with just a five minute session, I see immediate lifted results. Here I've done one half of my face and you can just see that one half looks so much more lifted and refreshed and awake. So let's make them match. And the great thing about the NuFace activator gel is you don't have to wash it off. You can just wipe it off and it leaves your skin feeling so refreshed and hydrated because it has niacinamide and hyaluronic acid in it. I've been using this brand for over five years and I still love it.