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important PSA to night shift nurses
@nurseblake
1.2M followers · usually 12.0K views a post
Views
462.9K
Likes
44.9K
Comments
1.1K
Shares
7.7K
View velocity
+2.7K views over 4.1d · ~661/day · 4 observations
Why it worked
The video leverages a relatable and specific pain point for a niche audience (night shift nurses) during a timely event (Halloween time change), creating shareable content through its direct and concise delivery.
Summary
A nurse shares a public service announcement for night shift nurses regarding the upcoming time change for Halloween. The time change will result in their 12-hour shifts becoming 13 hours long.
Structure
- 1Introduction of PSA for night shift nurses
- 2Mention of Halloween and the upcoming time change
- 3Explanation of the time change effect on shift length
- 4Hashtags related to nursing and Halloween
On-screen text
important PSA to
night shift nurses
Transcript
important PSA to night shift nurses. Halloween night this year will be a 13 hour shift cause of time change. #nurse #nightshiftnurse #halloween
Original caption
Halloween night this year will be a 13 hour shift cause of time change 👻 #nurse #nightshiftnurse #halloween
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