Why it worked
The post likely resonated by addressing a common aspiration (building a home) and a significant concern (cost), presenting it in a relatable, albeit unfinished, visual context.
Summary
The first slide shows an unfinished house interior with text stating that building a house requires at least 100 million Indonesian Rupiah. The subsequent slides display a spreadsheet with various numerical figures, likely related to construction costs.
Structure
- 1Introduction of the cost of building a house
- 2Presentation of financial figures
- 3Implied breakdown of costs
On-screen text
"bikin rumah mah harus punya uang minimal 100jt"