Why it worked
The video taps into a relatable sentiment of contrasting the perceived perfection of social media influencers with the everyday reality of most people, using humor and a split-screen format to highlight the difference.
Summary
The video contrasts the elaborate morning routines of influencers with the relatable experience of someone still asleep. It highlights the perceived effort influencers put into their appearance versus the ordinary person's desire for rest.
Structure
- 1Influencer's elaborate skincare routine
- 2Comparison to 'me' still sleeping
- 3Time progression showing influencer's routine
- 4Final reveal of influencer's styled appearance
- 5Contrast with 'me' still asleep
On-screen text
Influencers
5:00 am
Me
6:15 am
7:35 am
PS: she's gorgeous, and so are you - just as you naturally are. Remember this is her camera not so-way reality, so please be kind 💖