wait for it...

The video likely worked due to its relatable content for collectors, showcasing "spooky finds" and "toy storage" which appeals to a niche audience interested in displaying their collectibles.

The video shows a person browsing the Bullseye's Playground section at Target, looking for toy storage and display items. They pick up a purple and a black decorative frame, then show a Funko Pop figure placed inside the black frame.

Target (store) - appears, removing it would not change what happens in the video. Bullseye's Playground (section within Target) - appears, removing it would not change what happens in the video. Funko (brand) - appears, removing it would not change what happens in the video. Funko Pop (product line) - appears, removing it would not change what happens in the video.