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@alliebashaw

16.7K followers · usually 4.2K views a post

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SoundTikTok sound · original sound - decorcrushdaily

View velocity

+10.8K views over 6.5d · ~1.7K/day · 7 observations

Promoted product

Sherwin-Williams Moth Wing

SW 9174 Moth Wing paint color by Sherwin-Williams is a Neutral paint color used for interior and exterior paint projects. Visualize, coordinate, and order color samples here.

3 videos3 creators

Why it worked

The video effectively uses a popular aesthetic (moody, cozy, neutral) and a specific, identifiable product (Sherwin Williams paint color) to create aspirational home decor content that resonates with viewers seeking design inspiration.

Summary

The video showcases the paint color "Moth Wing" by Sherwin Williams, highlighting its moody and cozy aesthetic for a bedroom. It displays the paint can and then shows the color applied to bedroom walls.

Structure

1Opening paint can
2Showing paint color
3Applying paint to walls
4

Original caption

this color creates the perfect moody, cozy vibe for our bedroom🤎 moth wing by sherwin williams #neutralaesthetic #cozyhome #earthtone #neutralhome #moodyaesthetic

More from @alliebashaw

Product placement

Sherwin Williams Moth Wing (paint): ACTS - its color is shown and discussed as a design element for a bedroom. Removing it would change the video's topic. It is a real product.