calling all strawberry matcha lovers

@imlilytran

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SoundTikTok sound · Ghibli-style nostalgic waltz

Promoted product

Lindt Tokyo Style Chocolate

Why it worked

The video combines a trendy, visually appealing product (matcha-flavored chocolate) with an experiential pop-up event, creating a sense of exclusivity and urgency that resonates with foodies.

Summary

The creator visits a Lindt pop-up shop in New York to sample their new Tokyo Style Chocolate and recommends a collaborative capsule collection by Joe Ando. She highlights the flavor profile of the chocolate and encourages her followers to try it.

Structure

1Introduction to the Lindt Tokyo Style Chocolate
2Description of the chocolate's flavor and texture
3Mention of the strawberry matcha lattes and photo booth
4Recommendation of Joe Ando's capsule collection
5Personal endorsement and call to action

Original caption

A matcha, fashion, and chocolate lover’s dream! @Lindt Chocolate USA #LindtPartner #Foodie #matcha #chocolate #matchalover

More from @imlilytran

Product placement

(a) Lindt Tokyo Style Chocolate: ACTS; the creators show the packaging, open it, eat the chocolate, and describe its flavor and texture. (b) Lindt: APPEARS; the brand name is on the store signage, the chocolate packaging, and the photo booth backdrop. (c) Joe Ando: ACTS; the creator explicitly recommends his Strawberry Matcha capsule collection, which is inspired by the chocolate. (d) Benable: APPEARS; it is the link aggregator in the creator's bio, but it is not the product being promoted.

Call to action

check out Joe Ando's Strawberry Matcha capsule collection

On-screen text

calling all strawberry matcha lovers I'm not kidding this is my favorite chocolate I've ever had I went to the Lindt Tokyo Style Chocolate pop up in New York It has a creamy white matcha filling and crispy genmai rice which adds nuttiness and texture I also got to drink strawberry matcha lattes check out Joe Ando's Strawberry Matcha capsule collection inspired by the Lindt Tokyo Style chocolates and use their photo booth guys I ate three full bars in a week it is so addicting I made some of my friends try it and everyone loved it so definitely try it out especially if you're a matcha lover like me

Transcript

I'm not kidding this is my favorite chocolate I've ever had. I went to the Lindt Tokyo Style Chocolate pop up in New York where I got to sample the chocolates. It has a creamy white matcha filling, sweet strawberry notes and crispy genmai rice which adds nuttiness and texture. I also got to drink strawberry matcha lattes. Check out Joe Ando's Strawberry Matcha capsule collection inspired by the Lindt Tokyo Style chocolates and use their photo booth guys. I ate three full bars in a week, it is so addicting. I made some of my friends try it and everyone loved it, so definitely try it out especially if you're a matcha lover like me.