cool girl amazon find of the day

@mikayla.vallati

489.6K followers · usually 2.0K views a post

Views

175.8K

Likes

10.7K

Comments

66

Shares

685

SoundTikTok sound · original sound - mikayla.vallati

View velocity

+138.6K views over 18.4d · ~7.5K/day · 18 observations

Promoted product

The Lodge Pant

Why it worked

The video leverages the popular "look for less" trend by comparing an affordable Amazon dupe to a high-end brand, appealing to viewers seeking stylish yet budget-friendly fashion. The creator's personal endorsement and clear demonstration of the product's quality and fit further enhance its appeal.

Summary

The creator shares a "cool girl Amazon find of the day," showcasing two pairs of wide-leg pants, one black and one white. She highlights that these pants are a more affordable alternative to a popular brand, emphasizing their wrinkle-free nature, comfortable waistband, and flattering fit.

Structure

1Introduction of Amazon find
2Comparison to a popular brand and price point
3Showcasing the black pants and their fit
4Showcasing the white pants and their material
5

Original caption

shocked at how good these are!! #amazonfinds #aritzia #lookforless #affordablefashion #coolgirl

More from @mikayla.vallati

Product placement

Amazon (e-commerce platform) - The video is about finding products on Amazon. Removing it would change the context of the video. Aritzia (clothing brand) - The video shows Aritzia pants. Removing it would change the context of the video. The Lodge Pant (clothing item) - The video shows and discusses Aritzia's Lodge Pant. Removing it would change the context of the video.

Call to action

shop my tik toks below

On-screen text

cool girl amazon find of the day

Transcript

cool girl amazon find of the day coming from a girl who only shops on Amazon and today I might have just found your new favorite pants that are wrinkle-free and look like your favorite brand The Lodge Pant Those are $138 and these are not So let me tell you why they're the exact same thing They come in different inseams and they're the same exact material composition like I don't even have to say anything else They look so stunning on their elevated white pair is not see-through they have a really nice stretchy waistband and the length is perfect on me and I'm 5'1 That never happens I feel like I'm robbing somebody with how good these are so I will link them for you so you can get them before they sell out because I have a feeling once everyone finds out about these they're gonna be gone