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39.1Talking HeadOther hookLifestyle
Hook
adulthood is choosing which show your dog is going to watch before you leave for the night
@reefthegolden_
164.1K followers · usually 17.1K views a post
Views
665.4K
Likes
115.8K
Comments
801
Shares
10.8K
View velocity
+632.4K views over 22.7d · ~27.9K/day · 22 observations
Why it worked
The video taps into a relatable and humorous aspect of pet ownership, specifically the idea of 'babying' pets by choosing entertainment for them. The use of a popular streaming service like Netflix and a widely loved breed like a golden retriever likely contributed to its shareability.
Summary
A person is shown selecting a show on Netflix for their golden retriever to watch before they leave for the night. The dog is shown looking at the TV, seemingly engaged with the content.
Structure
- 1Person selects show on TV
- 2Dog watches TV
- 3Person leaves
Product placement
Netflix: it ACTS as the streaming service from which the dog's shows are selected. Removing it would change what happens in the video.
On-screen text
adulthood is choosing which show your dog is going to watch before you leave for the night
Transcript
he said “you’ve already watched 2 seasons”😭😭 #reefthegolden #goldenretriever
Original caption
he said “you’ve already watched 2 seasons”😭😭 #reefthegolden #goldenretriever
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