Why it worked
The video leverages a highly relatable 'study struggle' narrative that resonates with students, using a specific tool name to ground the creator's effort in a credible, modern study routine.
Product placement
Gizmo (a) it ACTS — the creator explicitly names it as the tool they used to study for 20 hours, contrasting their hard work with cheating. Removing the name would change the specific context of the study method mentioned.