Why it worked
The video succeeds by tapping into a highly relatable, universal experience of late-night doomscrolling and morning exhaustion, which encourages high engagement through comments and shares.
Summary
The video contrasts the creator's sleepy state in the morning with their habit of staying up late scrolling through TikTok. It uses a humorous comparison to relate to the audience's common sleep-deprivation habits.
Structure
- 1Creator shown sleeping in the morning
- 2Creator shown awake at night using TikTok
- 3Humorous text overlay highlighting the contrast
Product placement
TikTok: (a) it ACTS — the creator is shown operating the interface, scrolling through the feed, and interacting with the app in the dark. Removing it would change the video as the entire premise of the second half relies on the specific app being used.
On-screen text
Yo en la mañana con tremendo sueño 😴🥱
A pero en la noche viendo tiktok hasta en la madrugada 🙄😂😂