Why it worked
The video taps into a relatable, slightly embarrassing digital experience that many users have with predictive text, making it highly shareable.
Summary
A screen recording shows a user typing various names into a search bar, demonstrating how their phone's predictive text keyboard remembers past search queries and names of ex-partners.
Structure
- 1User opens search bar
- 2User types letters
- 3Keyboard suggests names
- 4User reveals search history
On-screen text
Search: when your keyboard remembers t...
Search: when your keyboard remembers the...
Search: my keyboard knows your name ad...
Search: baby you light up my world li...
Search: my phone recognizes your name 3 let...
Search: ex moved on to someone else