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me on september 31st at 11:59
@corpsesz
53.6K followers · usually 40.9K views a post
Views
5.5M
Likes
601.9K
Comments
1.9K
Shares
54.9K
Why it worked
The video leverages a highly relatable seasonal trope about the obsession with pumpkin spice culture, which resonates strongly with viewers during the autumn months.
Summary
A creator makes a humorous video about his excitement for the start of the fall season by pretending to spray pumpkin spice on a table full of autumnal grocery items.
Structure
- 1Creator introduces the fall theme
- 2Creator pretends to spray pumpkin spice on groceries
- 3Creator confirms the mood and pumpkin theme
On-screen text
me on september 31st at 11:59
Transcript
Pumpkin spice everything. Got the mood. We got the pumpkin.
Original caption
halloween everything #blowthisup #halloween #fall
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