Want to learn how to make your own pumpkin? 🎃

@sabsstuffies

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SoundTikTok sound · Soft Morning Haze

Promoted product

Sab's Stuffies DIY kitssabsstuffies.com

Need help choosing the perfect stuffie or which DIY Kit to start with? — Binx the Bat & Monster patterns are NOW AVAILABLE! 🦇 Get them individually or grab the discounted bundle, which also includes the Bat Monster Mashup modification! 💜💚

Why it worked

The video taps into the popular DIY and crafting trend, particularly around seasonal decor like pumpkins. The visual demonstration is satisfying, and the clear call to action with a discount makes it easy for viewers to engage and purchase the product.

Summary

The video shows a person demonstrating how to crochet a plush pumpkin using chunky yarn. It showcases the process of stuffing and finishing the pumpkin, and then displays three finished pumpkins of different colors and styles. The on-screen text promotes a 20% off sale on DIY kits from sabsstuffies.com.

Structure

1Demonstrating crocheting a pumpkin
2Stuffing the pumpkin
3Finishing the pumpkin

Original caption

Pumpkin DIY kits are currently 20% off!! sabsstuffies.com #handknit #pumpkin #DIY #howto #tutorial

More from @sabsstuffies

Product placement

Sab's Stuffies (ACTS - the creator's brand, likely the seller of the DIY kits and finished products shown; removing it would change what happens in the video as it's the central entity being promoted) sabsstuffies.com (ACTS - the website associated with Sab's Stuffies, where the kits are sold; removing it would make it harder to find the product) Linktree (APPEARS - a link aggregator in the creator's bio, not directly used in the video's content, removing it would not change what happens in the video)