I wish I knew this last year 🎃👻

The video uses a common relatable problem (difficulty inflating balloons) and presents a humorous, step-by-step solution. The use of Halloween imagery and the "wish I knew this last year" hook likely contributed to its shareability.

The video shows a person attempting to inflate a pumpkin-shaped balloon. They first try to use a knife to make a hole, then a band-aid, and finally a small balloon pump to inflate it. The video appears to be a humorous or instructional attempt at inflating a difficult balloon.