I'm 44

@sarahikb2qv

1.0K followers · usually 933 views a post

Views

15.8K

Likes

137

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27

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SoundTikTok sound · Bye Bye Bye

Why it worked

The video likely resonated due to its raw and relatable depiction of financial struggles, using a common format of displaying personal financial data overlaid on a mundane activity.

Summary

A 44-year-old individual shares their current financial status, detailing their checking and savings account balances, a balance from the "Noise app," and significant debts including student loans, credit card debt, and a car loan. The video questions their financial well-being.

Structure

1Introduction of age and financial status
2Display of checking and savings balances
3Display of Noise app balance
4Listing of major debts
5Questioning financial situation

Product placement

Noise app ACTS - it is a financial app that shows a balance. Removing it would change the financial figures presented. The creator's t-shirt has a "Guess" logo which merely APPEARS. Removing it would not change what happens in the video.

On-screen text

I'm 44 Checking: $42.19 Savings: $220.55 Noise app Balance: $3,918.42 Student loans: $42,100 Credit card debt: $8,450 Car loan: $16,442 Am I cooked?

Original caption

This is financial literacy y’all ✨ #financialgoals #sidegig #sidegigs #noise #f0d0c

Transcript

I'm 44 Checking: $42.19 Savings: $220.55 Noise app Balance: $3,918.42 Student loans: $42,100 Credit card debt: $8,450 Car loan: $16,442 Am I cooked? It ain't no lie