Why it worked
The video taps into a popular travel trend by offering a sentimental, 'aesthetic' twist on a well-known cultural tradition, making it highly shareable for travel and lifestyle audiences.
Summary
Two women at a restaurant in Bodrum, Turkey, demonstrate a creative alternative to the traditional plate-smashing custom by applying lipstick to the plates and using them as keepsakes. The video captures the process of kissing the plates to leave a mark and posing with them.
Structure
- 1Women at a restaurant table
- 2Applying lipstick to lips
- 3Kissing the plate to leave a print
- 4Showing the finished plate as a souvenir
On-screen text
your sign not to smash the plate & take home a memory instead