What 12 year old with a calculator came up with this code for the breast feeding room

@chixy38

392.4K followers · usually 640 views a post

Views

39.9K

Likes

2.2K

Comments

18

Shares

118

SoundTikTok sound · Mission Impossible Theme (Movie Trailer Mix)

Promoted product

Mamava suite

Why it worked

The video leverages a relatable and humorous 'calculator joke' to make a functional product (Mamava suite) memorable and shareable, tapping into a niche audience's shared cultural references.

Summary

The video shows a Mamava suite, a private room for pumping or breastfeeding, located at Orlando International Airport. A sticker on the door indicates that the code to unlock it is '8008', humorously referencing a calculator joke.

Structure

1Show Mamava suite exterior
2Highlight Mamava branding
3Show unlock instructions and code '8008'
4Mention downloading the Mamava app

Product placement

Mamava: (a) it ACTS — it is a suite for pumping or breastfeeding, and the video shows its door and keypad, and a sticker instructs how to unlock it. Removing it would change what happens in the video. Orlando International Airport: (b) it merely APPEARS — it is listed as the provider of the suite. Removing it would not change what happens in the video.

Original caption

If you don’t get it.. you’re not old enough to be my friend😅 #millennial

More from @chixy38

Call to action

Press 8008 to unlock this Mamava suite for pumping or breastfeeding. To find your nearest Mamava suite, download the Mamava app.

On-screen text

What 12 year old with a calculator came up with this code for the breast feeding room Press 8008 to unlock this Mamava suite for pumping or breastfeeding. To find your nearest Mamava suite, download the Mamava app.