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Hook
Today is a sad day for everyone.
@moonshimmershine
6.8K followers · usually 2.4K views a post
Views
252.2K
Likes
36.0K
Comments
874
Shares
10.6K
Why it worked
The video uses a popular, stylized digital avatar to deliver a dramatic, relatable narrative about platform moderation, which encourages community engagement and sympathy.
Summary
A digital avatar of a dog expresses sadness because another account named Clover Blue Dog was banned from the platform.
Structure
- 1Introduction of a sad day
- 2Announcement of the account ban
- 3Expression of personal distress
On-screen text
Happy Birthday
This is horrible
Transcript
Today is a sad day for everyone. Clover Blue Dog has been banned. His account was banned. This is a horrible day and a sad day for anyone.
Original caption
Clover needs his account back #fyp #fypシ #dog
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