Rooster's Smash Burgers Utica, New York

@thatssogriffin

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SoundTikTok sound · Lush Life with a Touch Of Funk

Promoted product

Rooster's Smash Burgersuticasmashburgers.com

Why it worked

The video effectively showcases a local eatery with appealing food visuals and a positive review, combined with a friendly and relatable creator persona. The use of on-screen text for menu items and location details makes it easily digestible for viewers interested in trying the restaurant.

Summary

The creator visits Rooster's Smash Burgers in Utica, New York, a restaurant that recently opened a second location. They review several menu items, including a chopped cheese, the Rooster Burger, and the Fig Chopped Cheese, as well as fries and chicken nuggets, highlighting the friendly staff and delicious food.

Structure

1Introduction to Rooster's Smash Burgers in Utica, NY
2Showcasing the menu and staff
3Reviewing the Fig Chopped Cheese and Rooster Burger
4

Original caption

FIG JAM SAUCE ON DA CHOPPED CHEESE?! Be sure to check out Rooster’s Smash Burgers in Utica, New York! 🍔 GREAT Burgers & Chopped Cheese 🍔 EXCELLENT Location 🍔 FANTASTIC Sauces #centralnewyork #supportlocal #localeats #smashburgers #uticany

More from @thatssogriffin

Product placement

Rooster's Smash Burgers: ACTS - it is a restaurant where food is purchased and consumed. Removing it would change what happens in the video. Rooster's Smash Burgers website (uticasmashburgers.com): APPEARS - it is displayed on screen as a URL. Removing it would not change what happens in the video. Pepsi: APPEARS - it is a logo on a drink dispenser. Removing it would not change what happens in the video. iHealth: APPEARS - it is a logo on a sign. Removing it would not change what happens in the video.

Call to action

Be sure to check out Rooster’s Smash Burgers in Utica, New York!

On-screen text

Rooster's Smash Burgers Utica, New York HOURS: TUES-SATURDAY 11AM - 8PM SUN & MONDAY: CLOSED UTICASMASHBURGERS.COM THE ROOSTER Lettuce, Pickle, Onion, American Cheese, Rooster Sauce SINGLE DOUBLE CHOPPED CHEESE COMBO ADD REGULAR FRIES AND A DRINK TO ANY MENU ITEM +$6.50 SIDE SAUCES ROOSTER SAUCE BBQ SAUCE RANCH HONEY MUSTARD SWEET & SOUR FRIES, NUGGETS & DRINKS FRIES CHEESE FRIES CHICKEN NUGGETS DRINKS THE CLASSIC Lettuce, Tomato, Onion, American Cheese, Ketchup, Mustard, Mayo SINGLE DOUBLE CHOPPED CHEESE THE FIGGY Caramelized Onions, Fig Jam, Cheddar Cheese, Bacon SINGLE DOUBLE CHOPPED CHEESE ADD REGULAR FRIES AND A DRINK TO ANY BURGER +$6.50 CHOPPED CHEESE 1/2 lb. of beef chopped up & combined with melted cheese on a fresh hoagie roll ROOSTER'S SMASH BURGER

Transcript

What is going on you guys? Griffin here. Today I went down to Rooster's Smash Burgers in Utica, New York. Rooster's recently opened up a location in Old Forge as well, so if you're up that way, be sure to check them out. Here's a quick look at their menu. Smash burgers have been kind of crazily lately, but me personally, I got myself a chopped cheese. Because at Rooster's, they do be banging. The staff was super friendly, they were really cool, really laid back. But let's get into the reason you're here, the food. Quick glance at the fries. But here comes the main course. Julia got herself the Rooster Burger. I got myself the Fig Chopped Cheese. They use this fig jam that they make and of course they toss some bacon on that bad boy. And as I always say, the face says it all. You can tell it was great. I also got some chicken nuggets on the side with a few extra sauces. And they were fantastic. Be sure to check out Rooster's in Utica, New York. Griffin out.