Ray

@laurenregi

12.6K followers · usually 1.1K views a post

Views

26.0K

Likes

1.9K

Comments

18

Shares

215

SoundTikTok sound · original sound - laurenregi

View velocity

+1.4K views over 5.1d · ~264/day · 5 observations

Promoted product

Ray

Why it worked

The video effectively leverages a popular aesthetic (zebra print) and creates urgency by announcing a specific drop date and time, combined with a discount code, encouraging immediate engagement and purchase.

Summary

The video showcases a new clothing collection from the brand Ray, featuring zebra print and yellow loungewear. The creator highlights favorite pieces and announces the drop date and time, encouraging viewers to use a discount code from the link in their bio.

Structure

1Introduction of new Ray collection
2Showcasing zebra print items (tank, dress, bra/shorts)
3Highlighting yellow loungewear
4Announcing drop date and time
5Call to action with link in bio and discount code

Original caption

9/10 @ 12pm cst!!!🦓 Will you be shopping TBT? Link in bio w discount! @Ray #raythebrand #zebraprint #activewear #linesheet #sneakpeeks

More from @laurenregi

Product placement

Ray (brand name appears on clothing and as a logo): This brand sells clothing. It ACTS as the brand name for the clothing collection being shown. Removing it would change the context of the video. Ray (logo on clothing): This is the brand logo for the clothing. It ACTS as a visual identifier for the brand. Removing it would change the visual identity of the clothing. Ray (oval logo): This is the brand logo. It ACTS as a visual identifier for the brand. Removing it would change the visual identity of the clothing.

Call to action

Link in bio w discount!

On-screen text

NEW RAY DROP 9/10

Transcript

Ray. Ray girls, one of their best collections ever drops this Thursday, September 10th. We have officially got our linesheet, so let's go over it. The direct link to shop the collection is already in my bio if you want to pre-save that. There's also a discount code on that link for you to use. And I will post my early access code on my TikTok story 10 minutes before the drop. They are calling this collection "Throwback Thursday" and I am in love. I think this layered tank is my favorite piece and then this dress is definitely my other favorite. The layered bra and short set is just the cutest. We are also getting some yellow loungewear. I would buy this, but I already have it. The yellow is just the perfect addition to the zebra. I have even been known to pair mine with denim on occasion. This is the print dress that made me go wild. Look at these print dress. It has these perfect stripes down the side as always. And then y'all we are getting some yellow loungewear. I would buy this, but I already have it. The yellow is just the perfect addition to the zebra. I have even been known to pair mine with denim on occasion. The yellow is just the perfect addition to the zebra. As I said, this collection is dropping this Thursday, September 10th at 12 PM CST. You can go ahead to the link in my bio. That'll take you straight here and save it in your browser for when this drops. I will also make a sizing video closer to drop date to help you all. And as always on drop day, I will be posting early access code. I think this collection is so unique and perfect as Ray normally is. I am so excited for Throwback Thursday. See you in the next one. Bye.