NEW RESEARCH

@purascans

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SoundTikTok sound · original sound - purascans

View velocity

+1.1M views over 10.0d · ~110.6K/day · 10 observations

Promoted product

Purapurahealthapp.com ↗

Why it worked

The video leverages a shocking statistic about microplastics in everyday items to create immediate viewer interest. It then provides a clear comparison and a practical solution (the Pura app), making the information both alarming and actionable.

Summary

This video highlights research showing that plastic kettles release billions of microplastic particles into boiling water, with newer kettles shedding more. It contrasts this with glass and stainless steel kettles, which do not shed particles, and promotes the Pura app for scanning product safety.

Structure

1Introduction to microplastics in plastic kettles
2Explanation of how boiling water releases nanoplastics
3Comparison of plastic vs. glass/steel kettles
4Demonstration of Pura app's product scanning capabilities
5Call to action to check products with Pura

Product placement

7 NEWS (appears, does not act, removing it does not change video) Pura (acts, its interface is operated to scan products, removing it changes video) Cuisinart (appears, does not act, removing it does not change video) Ovente (appears, does not act, removing it does not change video)

Original caption

🔍 Sourced From Public US & EU Data 🔍 The kettle on most counters is plastic on the inside, and boiling water is the hardest thing you can do to plastic. Researchers found a plastic kettle sheds nanoplastics into the water — around three billion particles in a single cup, and the newer the kettle, the more it sheds. A glass or stainless steel kettle doesn't shed anything. Scanned with the Pura App

More from @purascans

Call to action

See what’s really in your products🔍

On-screen text

NEW RESEARCH THE PLASTIC ON YOUR COUNTER COULD BE 3 BILLION PIECES IN EVERY CUP YOU POUR SWALLOWED ONE SIP THAT KETTLE ISN'T JUST BOILING WATER MICROPLASTICS INSIDE EVERY KETTLE THAT HOLDS POLYPROPYLENE PLASTIC AND BOILING VIOLENT THING YOU CAN DO 212 DEGREES THAT POLYMER AND SHEDDING MICROSCOPIC NANO PLASTICS TO SEE COUNTED 3 BILLION IN A SINGLE BRAND NEW KETTLE SHEDS EVEN THE ONES LABELED BPA ARE STILL STILL SHEDDING INTO EVERY ON PURA KETTLES MICROPLASTIC AND PLASTIC RELEASE STEEL AS CLEAN CHECK PURA WHAT'S IN YOUR

Transcript

New research reveals the plastic kettle on your counter could be 3 billion pieces in every cup you pour. Swallowed. One sip. That kettle isn't just boiling water. Microplastics inside. Every kettle that holds polypropylene plastic. And boiling is a violent thing you can do to it. 212 degrees, breaking down that polymer and shedding microscopic nanoplastics to see. One study counted 3 billion in a single pour. A brand new kettle sheds, even the ones labeled BPA. Are still shedding into every... On Pura kettles. Microplastic and plastic release. Steel. As clean. Check Pura. What's in your.