PERSON

@puppettakeover

76.0K followers · usually 2.1K views a post

Views

70.4K

Likes

1.3K

Comments

57

Shares

5.4K

SoundTikTok sound · original sound - rick.cockatiel

View velocity

+38.0K views over 5.5d · ~7.0K/day · 6 observations

Why it worked

The video uses a humorous puppet character to deliver a relatable, albeit confusing, social scenario about secrets and shared knowledge, making it engaging and shareable through its playful tone and the "IYKYK" (If You Know, You Know) meme format.

Summary

A puppet character explains a convoluted social dynamic about knowing or not knowing something, and who sent a video. The puppet expresses confusion and suggests the viewer shouldn't ask them about it.

Structure

1Introduction of a social dynamic
2Confusion about who knows what
3Instruction not to ask the puppet
4Speculation about the viewer's knowledge
5Final statement of uncertainty

On-screen text

PERSON THIS TO THAT BUT DON'T BECAUSE AND KNOW, ASK MAYBE KNOW, THEY THEY YOU

Transcript

The person who sent you this video wants you to know that they know, but if you do know, don't tell them because they don't and I don't actually know, so don't ask me. Maybe you do know, and then they don't know, but they you