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107Talking HeadProblem Callout hookEntertainment
Hook
DIABEETUS
@puppettakeover
76.0K followers · usually 2.1K views a post
Views
205.4K
Likes
10.3K
Comments
188
Shares
9.5K
View velocity
+116.4K views over 4.2d · ~27.9K/day · 5 observations
Why it worked
This video likely worked due to its unexpected and humorous use of a popular meme and soundbite, combined with a visually engaging puppet character. The short, punchy format is ideal for TikTok's algorithm.
Summary
A puppet with googly eyes is shown in front of a refrigerator. The word "DIABEETUS" appears on screen as a soundbite plays, referencing the famous line from Wilford Brimley.
Structure
- 1Puppet appears in front of fridge
- 2Text "DIABEETUS" appears
- 3Soundbite plays
- 4Puppet moves erratically
On-screen text
DIABEETUS
Transcript
🎶 Diabeetus 📻 #diabeetus #wilfordbrimley #mchammer #canttouchthis #90s
Original caption
🎶 Diabeetus 📻 #diabeetus #wilfordbrimley #mchammer #canttouchthis #90s
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