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84.7Silent UGCHow-To hookLifestyle
Hook
Breathability Test
@__iyb__
128.4K followers · usually 9.7K views a post
Views
821.5K
Likes
27.6K
Comments
79
Shares
1.3K
Promoted product
basketball shoes
Why it worked
The video uses a simple, visually satisfying 'test' format that provides immediate, objective information about a product category, making it highly shareable and engaging for sneaker enthusiasts.
Summary
The creator performs a breathability test on four different basketball shoes by blowing smoke through them to see if it passes through the material. Each shoe is labeled on screen, and the creator reacts to the results of the test.
Structure
- 1Introduction of the breathability test
- 2Testing the Kai 3 shoe
- 3Testing the Nike GT Cut Academy 2
- 4Testing the Book 2 Spiridon
- 5Testing the Book 2 Rising
- 6Call to action
Product placement
Kai 3 (a basketball shoe): ACTS, it is tested for breathability by having smoke blown through it. Nike GT Cut Academy 2 (a basketball shoe): ACTS, it is tested for breathability. Book 2 "Spiridon" (a basketball shoe): ACTS, it is tested for breathability. Book 2 "Rising" (a basketball shoe): ACTS, it is tested for breathability.
Original caption
Basketball shoes: BREATHABILITY TEST
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