I'm a 49-year-old woman with adult money.

@starbox

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SoundTikTok sound · original sound - starbox

Promoted product

Nook Nooks

Designer collectibles by Starbox - blind box vinyl figurines, plush keychains and tiny worlds. Meet Sad Baby, Nook Nooks, Minnee and more.

6 videos4 creators

Why it worked

The video taps into the relatable 'treat yourself' sentiment of 'adult money' while using the high-engagement format of a blind-box unboxing.

Summary

A woman unboxes several 'Nook Nooks' collectible figures, expressing excitement about using her 'adult money' to purchase them. She opens the packaging to reveal the figures inside.

Structure

1Creator introduces the concept of adult money
2Creator shows three Nook Nooks boxes
3Creator identifies a desired item on the box
4Creator unboxes the items
5

Original caption

If this isn’t what adult money is for? I don’t know what is #nooknooks #starbox #adultmoney #innerchild

More from @starbox

Product placement

(a) Nook Nooks: the creator unboxes, displays, and identifies the collectible figures inside the packaging. The video is entirely focused on demonstrating these products. Removing them would leave the video with no subject. (b) Starbox: the brand name appears on the packaging and is the creator's handle. It is the distributor/brand of the product.

On-screen text

THIS IS WHAT 'ADULT MONEY' IS FOR. NO FURTHER QUESTIONS.

Transcript

I'm a 49-year-old woman with adult money. Got a Nook Nook. I got two Nook Nooks. I got three Nook Nooks. I want that one. So, let's open them. Is it a sloth? It's a sloth. So cute.