MANDATORY EMOTIONAL SUPPORT TRINKET CHECK

@starbox

59.2K followers · usually 16.2K views a post

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2.9M

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1.4K

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SoundTikTok sound · original sound - starbox

Promoted product

Starbox

Designer collectibles by Starbox - blind box vinyl figurines, plush keychains and tiny worlds. Meet Sad Baby, Nook Nooks, Minnee and more.

3 videos

Why it worked

The video taps into the 'emotional support' trend and the popularity of blind-box collectibles, positioning the product as a must-have accessory for a specific aesthetic.

Summary

The creator performs an unboxing of a collectible 'Sad Baby' character from the brand Starbox. She shows the figure in detail before placing it into her designer handbag.

Structure

1Text overlay introduces the trinket check
2Creator opens the Starbox packaging
3Close-up of the Sad Baby character
4Creator places the character in her bag
5

Original caption

Calling all besties, Have you got your Sad baby trinket? 🤭 #starbox #sadbaby #trinket #emotionalsupport

More from @starbox

Product placement

Starbox (a) ACTS: the creator opens a branded box, reveals a collectible character, and places it into her bag. The video is a demonstration of the unboxing and collection experience. Removing the brand would remove the subject of the video.