Why it worked
The video leverages a popular, aspirational product category (new iPhones) and presents a visually appealing comparison of speculative color options, tapping into consumer interest and encouraging engagement through a direct question.
Summary
The video showcases two different color variants of a speculative "iPhone 18 Pro Max," comparing a cherry-red and an island-blue model. The creator asks viewers to choose their preferred color, highlighting the aesthetic appeal of each.
Structure
- 1Introduction of two iPhone colors
- 2Displaying the cherry-red iPhone
- 3Displaying the island-blue iPhone
- 4Comparing the two colors
- 5Asking viewer preference
Product placement
iPhone 18 Pro Max: ACTS - it is shown, handled, and its colors are discussed. Removing it would change what happens in the video. Apple logo: APPEARS - it is a logo on the phone. Removing it would not change what happens in the video.
On-screen text
iPhone 18 Pro Max
Light Blue & charger