unbox DEATH OF ME with me ୨୧

@heehooniverse

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SoundTikTok sound · Death of Me

Promoted product

EVAN 1ST MINI ALBUM DEATH OF ME

エヴァン,EVAN オフィシャルサイトです。EVANの情報やアルバム、スケジュールはこちらでチェック！

Why it worked

The video taps into the strong collector culture within K-Pop fandoms by showcasing desirable merchandise like albums and photocards. The detailed unboxing and demonstration of the lightstick's features appeal to fans' desire for exclusive and aesthetically pleasing items, driving engagement and potential purchase intent.

Summary

The video showcases the unboxing of the "DEATH OF ME" album by EVAN, featuring two versions of the album, photocards, a poster, stickers, and a lightstick. The creator also unboxes and demonstrates the lightstick's different colors and modes.

Structure

1Unboxing the album versions
2Showing photocards and other inclusions
3Unboxing and demonstrating the lightstick
4Showing accessories like strap and dustbag

Original caption

unboxing album of the year (death of me) 💙 tbh nothing could’ve prepared me for this debut death of me is a banger all songs were bangers showcase was a banger pretty album pretty lightstick pretty evan everything was 10/10 no notes #evan #heeseung #DEATH_OF_ME #kpopunboxing #albumunboxing

More from @heehooniverse

Product placement

EVAN (artist name) ACTS - appears on album covers, lightstick, photocard packaging, and is the subject of the video. Removing it would change the subject of the video. DEATH OF ME (album name) ACTS - appears on album covers, photocards, and is the subject of the video. Removing it would change the subject of the video. EVAN LIGHTSTICK ACTS - is unboxed and demonstrated in the video. Removing it would change the video's content. WEVERSE QR CODE ACTS - appears on a card within the album, likely for a fan event or promotion. Removing it would remove a potential interactive element. ENHA (artist name) APPEARS - mentioned in the creator's bio, but not directly featured or acted upon in the video. Removing it would not change the video's content. HEESEUNG (artist name) APPEARS - mentioned in the caption, but not directly featured or acted upon in the video. Removing it would not change the video's content. KPOPBUNBOXING (hashtag) APPEARS - a hashtag, not a product. Removing it would not change the video's content. ALBUMUNBOXING (hashtag) APPEARS - a hashtag, not a product. Removing it would not change the video's content.

Call to action

stream death of me

On-screen text

unbox DEATH OF ME with me ୨୧ + evan lightstick ✨ comeback live benefit pcs DEATH OF ME explosion ver. EVAN 1ST MINI ALBUM CD DEATH OF ME EXPLOSION photo boards EVAN DEATH OF ME EVAN 1ST MINI ALBUM EXPLOSION DEATH OF ME EVAN DEATH OF ME weverse qr code DEATH OF ME EVAN photocards!! DEATH OF ME DEATH OF ME EVAN 1ST MINI ALBUM NATURAL photo boards EVAN DEATH OF ME DEATH OF ME EVAN 1ST MINI ALBUM NATURAL DEATH OF ME weverse qr card DEATH OF ME EVAN photocards!! ty for watching 💙 (stream death of me) silent unboxing of the lightstick because i went over a minute 🥲 it's already unsealed because i opened it at the showcase venue! sooo pretty look at the detailsss all the different colors and the different modes strap dustbag notice EVAN EVAN OFFICIAL LIGHT STICK © BELIFT LAB & HYBE. All Rights Reserved. photocard set :) ty for watching 💙 (stream death of me)

Transcript

comeback live benefit pcs DEATH OF ME explosion ver. EVAN 1ST MINI ALBUM CD DEATH OF ME EXPLOSION photo boards EVAN DEATH OF ME EVAN 1ST MINI ALBUM EXPLOSION DEATH OF ME EVAN DEATH OF ME weverse qr code DEATH OF ME EVAN photocards!! DEATH OF ME DEATH OF ME EVAN 1ST MINI ALBUM NATURAL photo boards EVAN DEATH OF ME DEATH OF ME EVAN 1ST MINI ALBUM NATURAL DEATH OF ME weverse qr card DEATH OF ME EVAN photocards!! ty for watching 💙 (stream death of me) silent unboxing of the lightstick because i went over a minute 🥲 it's already unsealed because i opened it at the showcase venue! sooo pretty look at the detailsss all the different colors and the different modes strap dustbag notice EVAN EVAN OFFICIAL LIGHT STICK © BELIFT LAB & HYBE. All Rights Reserved. photocard set :) ty for watching 💙 (stream death of me)

unboxing all versions (almost) of the sin: bliss 💕 (+new member magnet :)) #enh