Introducing the new Kleenex Beauty Tissues 💄

@sparklesandskin

133.4K followers · usually 6.1K views a post

Views

1.3M

Likes

3.5K

Comments

48

Shares

46

SoundTikTok sound · original sound - sparklesandskin

Promoted product

Kleenex Beauty Tissues

Why it worked

The video effectively showcases a relatable problem (oily skin/makeup touch-ups) and presents a practical, convenient solution with a well-known brand. The creator's personal endorsement and demonstration of multiple use cases make the product desirable and easily integrated into a daily routine.

Summary

The creator introduces Kleenex Beauty Tissues, highlighting two versions: one for oily skin that absorbs oil with niacinamide, and one for dry skin that maintains moisture with glycerin and milk. She demonstrates their use for blotting shine, touching up makeup, and cleaning brushes, emphasizing their convenience and effectiveness.

Structure

1Introduction of Kleenex Beauty Tissues
2Demonstration of oily skin version for blotting
3Explanation of ingredients and benefits
4Demonstration of dry skin version
5

Original caption

Introducing the new @Kleenex UK beauty tissues 💄 ad truly a product I needed 😍 #skincarehacks #beautytips #skincaretips #oilyskin #skincare

More from @sparklesandskin

Product placement

Kleenex Beauty Tissues (ACTS): Used to blot excess oil from the face, wipe makeup brushes, and remove makeup. Removing it would change what happens in the video. Kleenex (APPEARS): Logo on the product packaging. Removing it would not change what happens in the video.

On-screen text

Introducing the new Kleenex Beauty Tissues 💄 MY SKIN FOR OILY SKIN Absorbs oil in seconds with a touch of Niacinamide MY SKIN FOR DRY SKIN Maintains Skin's Moisture with Glycerin and a touch of Japanese Hokkaido Milk

Transcript

Introducing the new Kleenex Beauty Tissues and as someone who always reaches for tissues throughout my skincare and makeup routine, this is a product I needed. The oily skin ones are my favourite. They contain a touch of niacinamide and absorb excess oil in seconds. I use them throughout the day to blot unwanted shine, including before and after makeup, to touch up my makeup, wipe my brushes on or even remove makeup from my hairline and hands during my routine. They also have a super soft dry skin version that maintains skin's moisture with glycerin and a touch of Japanese Hokkaido milk. The handy on the go packs will be coming with me everywhere. Definitely a new staple in my beauty routine to blot touch up and perfect.