Understand your Product before Selling it

@ria733754

2.7K followers · usually 1.8K views a post

Views

903.9K

Likes

38.2K

Comments

640

Shares

1.2K

SoundTikTok sound · original sound - ria733754

Promoted product

Retro Shake

Discover gourmet sweets, premium confectionery and gifts from SugarSin.

2 videos2 creators

Why it worked

The video uses a relatable scenario of product differentiation and value perception in a sales context, making it engaging for entrepreneurs and marketers.

Summary

The video features a discussion about a product, "Retro Shake," and its perceived uniqueness. The presenter questions the uniqueness of the product compared to competitors, while the other person highlights the hand-packed nature and the bow as value-adding features.

Structure

1Introduction of the product
2Questioning the product's uniqueness
3Comparison with competitors
4Highlighting unique features (hand-packed, bow)

Original caption

It’s unique because… look at the bow.” 😭😂🎀. Before you sell it, understand it. Know the product. Know the difference. Know the value. 👌🏽 Otherwise, your pitch might become the product’s biggest problem. 💀#marketing #entrepreneurship #digitalmarketing #SmallBusiness #sales

More from @ria733754

Product placement

Retro Shake (acts: appears on screen, is described as a product; removing it would not change what happens in the video) | In the City (acts: appears on screen as part of a product label; removing it would not change what happens in the video)

On-screen text

Understand your Product before Selling it

Transcript

Is one of your products? Yes, it is. Can you describe what's on the table? Can you describe what's on the table in front of you? I think it's fantastic. It's unique, it's beautiful. So this is a unique product? That's correct. Here's one of your competitors. Here's another one of your competitors. Now to me, that just looks exactly the same. So to me, they don't look the same. They don't look the same. It's hand packed. That won't make any difference to the consumer. I think the bow on the top adds to the value of it. So it's the bow.

Marketing is all about perception. 😂 Make the right words stand out, and sudden